The Art of the Dram: Whiskey, Charity, and the Next Generation

In this lively episode of the Rolex Whiskey Passion Project, host Gavin Linde and guest Matt Lurin dive deep into the evolving landscape of the spirits industry.

They explore the rising popularity of independent bottling and the "out of control" trend of high-ABV cask strength whiskies, contrasting modern preferences with the classic, lower-proof vintages of the past.

They also take a candid look at shifting cultural norms—from the "shame" of being a lone cigar smoker at a family pool party to the challenge of engaging a younger, more distracted generation with traditional liquor culture.

They also highlight the upcoming Water of Life NYC charity event in June, featuring a unique "whiskey speed dating" format where every pour supports a good cause.