Chris Do: I Stopped Creating For My Followers. They Showed Up Anyway

Step one to building a personal brand? Go see a therapist. That's where Chris Do starts: the inner work. 

Jun sits down with Chris - designer, teacher, the one who's been building in the personal branding space for over a decade - and they go deep. They riff about why most personal branding advice is just a sales pitch in disguise, why Chris stopped creating for his audience and they showed up anyway, and how caring less about what other people thought made him more respected. 

Then, Chris runs a personal branding masterclass, starting with how to find your origin story, breaking everything you know into 5 pillars, never running out of content, and his take on pricing that'll change how you charge.

Whether you’re years into building a personal brand or don’t even know where to start, you don’t want to skip this episode.

Chapters:

• 01:45 The key to building a personal brand
• 05:54 Three prompts to find your story
• 09:50 Self-expression vs. performance
• 11:47 Stop creating for your audience
• 14:45 How to pivot
• 19:53 Turn your expertise into a year of content
• 27:42 Personal brand vs. business
• 31:42 Jun's first product
• 33:42 Burnout, a sabbatical, and teaching
• 40:42 Identity & breaking stereotypes
• 50:14 Chris’s lowest point
• 56:46 Pricing and charging for value, not time
• 1:04:06 Buying an art school & fixing higher-education
• 1:08:48 Don't believe your own hype

The next episode drops later this week. Make sure you follow Creator Unplugged so you don’t miss it. See you soon!

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• Jun’s Instagram
• Jun’s TikTok
• Chris Do’s Instagram