AI’s Future: Anticipatory Leadership & Smarter Marketing Strategy

In this episode of Making BIG Shifts, Josh Anderson sits down with Daniel Burrus—AI futurist, bestselling author, and strategic advisor to the Pentagon, Google, and Fortune 500 leaders—to break down the truth behind AI’s rapid rise. Daniel explains how AI has evolved over decades, why businesses must shift from being reactive to anticipatory, and how leaders can transform every process, product, and service using the right mindset. He dives into generative vs. agentic AI, the importance of amplifying human intelligence rather than replacing it, and how companies can build future-proof teams.

If you’re refining your marketing strategy, leading a B2B marketing organization, or preparing your team for the AI-driven future, this conversation delivers clarity, direction, and real competitive advantage.

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