Go-To-Market Efficiency & Fixing Growth with Precision
In this episode of Making BIG Shifts, Josh Anderson talks with Kunal Mehta—25-year GTM and RevOps leader—about the biggest efficiency gaps he’s uncovered across sales and marketing teams. Kunal breaks down the “magic number,” why so many companies overspend on growth, and how propensity models and standardized playbooks can transform B2B marketing performance.
He also shares private-equity-level insights on sales coverage, lead disposition, outbound rigor, and the psychological shifts that separate elite operators from the rest. If you’re looking to sharpen your marketing strategy, improve go-to-market precision, or build data-driven revenue systems, this episode delivers actionable playbooks you can start using today.#MarketingStrategy
#MarketingPodcast #B2BMarketing #RevOps #GoToMarket#SalesEfficiency #PropensityModels #PipelineGrowth #PrivateEquity #MarketingReboot
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