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Making BIG Shifts

Smarter Prospecting: Trust and Social Selling

31 min12 december 2025

In this episode of Making BIG Shifts, host Josh Anderson speaks with Brynne Tillman, co-author of The LinkedIn Edge. They discuss how to leverage LinkedIn for sales by focusing on four key pillars: branding, content engagement, networking, and prospecting. Bryn emphasizes the importance of transforming LinkedIn profiles from resumes to resources, building authentic relationships, and integrating AI into sales strategies.

The conversation highlights the need for a human touch in outreach and the value of collaboration between sales and marketing teams.

#entrepreneur #marketing #business #makingbigshifts #AI #sales #Linkedin #socialmedia

Making BIG Shifts med MKTG Reboot finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.