Startup Pivots & Building Faster with AI

In this episode of Making BIG Shifts, Josh Anderson sits down with Vadim Peskov—CEO of Diffco and advisor to multiple startups—to explore how founders can navigate pivots, validate ideas, and adapt quickly in today’s fast-moving tech landscape. Vadim breaks down his real-world experience helping B2B companies refine product direction, shape their marketing strategy, and accelerate growth through customer-driven learning. He also shares insights on MVP testing, overcoming internal resistance, and why speed of execution often separates winners from everyone else.

If you’re building, scaling, or advising a B2B marketing or AI-driven startup, this conversation is packed with practical frameworks and powerful mindset shifts.

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