The $1M Mistake That Taught This Founder to Focus

In this episode of Making BIG Shifts, host Josh Anderson sits down with Graeme Barlow, four-time founder, CEO of Iversoft, and founder of FounderLink and Barlow Consulting, to talk about the hard lessons that come from building, scaling, and selling companies over more than two decades.

Graeme shares the most expensive mistake of his career, losing focus, and how expanding Iversoft into too many services nearly broke the business. He walks through the painful decision to downsize half the company, the mindset required to protect momentum, and why founders often grow faster by doing less.

Josh and Graeme also dig into fundraising, AI’s impact on services and marketing agencies, building strong teams, investing in early-stage companies, and the simple framework Graeme uses to help founders get unstuck: cash, customers, or delivery.

This is a real conversation about focus, hard decisions, team energy, AI, and what it actually takes to build a company that lasts.

Connect with today’s speakers:
Graeme Barlow: https://www.graemebarlow.com/
FounderLink: https://www.founderlink.com/

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