Why ROI Isn’t Book Sales & Using Books to Drive Clients

In this episode of Making BIG Shifts, host Josh Anderson interviews Karen Strauss, founder of Hybrid Global Publishing. They discuss the evolution of publishing, the pros and cons of traditional versus self-publishing, and the importance of books in marketing for entrepreneurs. Karen shares insights on how to get started with writing a book, the post-publishing marketing strategies they offer, and the ROI authors can expect from their books.

She also introduces the Big Leap Retreat, a two-day virtual event designed to help aspiring authors outline and pitch their books. The conversation emphasizes the need for authors to overcome fear and take action in their writing journey.

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