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The Influence Factor by The Influencer Marketing Factory
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How Crunchyroll Builds and Scales Global Fandom Communities w/ Siobhan Sullivan

26 min•28 januari 2026

In this episode of The Influence Factor, Alessandro Bogliari speaks with Siobhan Sullivan, Director of Audience Development at Crunchyroll, to discuss the evolution of anime marketing and fandom culture.

Siobhan shares how influencers, global communities, and in-person events shape today’s anime industry, while highlighting the power of co-creation and community-driven storytelling.

She also explores how Crunchyroll connects with fans worldwide and what’s next for anime in the creator economy.


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Show Notes:

(01:25) - Introduction to Siobhan Sullivan
(05:55) - Building Fandom in Anime
(08:00) - Influencer Marketing and The Creator Economy
(11:55) - In-Person Events and Community Engagement
(15:55) - Anime’s Global Audience Reach
(19:45) - The Future of Crunchyroll and Anime Marketing


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