How Mazda is Building Community-Led Social Media Strategies w/ Emily Rutt

In this episode of The Influence Factor, host Alessandro Bogliari chats with Emily Rutt, Program Manager of Social Media Marketing at Mazda. Emily dives into Mazda’s strategic approach to launching their TikTok channel, highlighting the power of building a community-driven social ecosystem.

She breaks down the shift to the 'always-on' influencer program, shares how to identify the right creators for long-term partnerships, and explores the impact of the first-to-finish activation.

Emily also looks ahead at emerging trends in creator partnerships and social media, offering actionable insights for brands aiming to connect authentically and engage audiences in meaningful ways.

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Show Notes:

(01:05) - Introduction to Emily Rutt
(06:10) - Building a Community-Driven Social Ecosystem
(10:05) - The Shift to 'Always-On' Influencer Program
(14:30) - Identifying the Right Creators for Long-Term Partnerships
(17:15) - The First to Finish Activation and Its Impact
(20:45) - Future Trends in Creator Partnerships and Social Media

Check out some of our previous episodes!

• Inside Etsy’s Creator Ecosystem w/ Monty Montalto
• From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks
• AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
• ⁠⁠⁠⁠⁠How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary⁠⁠⁠⁠⁠
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