How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)

In this episode of The Influence Factor, Alessandro Bogliari chats with Sarah Grosz, Head of Influencer Strategy at Allbirds, to explore the world of affiliate marketing and creator communities.

Sarah shares her approach to building scalable influencer strategies, offers key do’s and don’ts for brands, and highlights the importance of balancing performance goals with creator autonomy.

She also dives into affiliate incentive strategies, selecting the right influencers, and navigating evolving consumer expectations in today’s digital landscape.

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Show Notes:

(01:05) - Introduction to Sarah

(03:45) - Do's and Don'ts in Affiliate Creator Communities

(09:22) - Balancing Performance and Creator Autonomy

(11:18) - Incentive Strategies for Affiliate Engagement

(18:00) - Selecting the Right Influencers for Your Brand

(21:30) - Adapting to Consumer Expectations in Influencer Marketing

Check out some of our previous episodes!

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