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The Influence Factor by The Influencer Marketing Factory
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Inside Etsy’s Creator Ecosystem w/ Monty Montalto

24 min•10 december 2025

In this episode of The Influence Factor, host Alessandro Bogliari chats with Dan "Monty" Montalto, Head of Global Brand Advertising, Influencer, and Social Marketing at Etsy.

They discuss the evolution of the commerce funnel, the power of creators and their stories, and Etsy’s Creator Collective and partnership approach.

The conversation also dives into long-term relationships with creators, co-creation strategies, and what’s on the horizon for 2026, offering insights into how Etsy leverages creativity and collaboration to engage communities and shape the future of commerce.


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Show Notes:

(01:02) - Introduction to Dan
(03:38) - The Evolution of the Commerce Funnel
(06:40) - Creators and Their Stories
(08:26) - Etsy's Creator Collective and Partnerships
(13:56) - Long-Term Relationships with Creators
(15:15) - Co-Creation Strategies
(18:58) - Future Plans for 2026


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