Educated Consumers and Barrel Pick Challenges with Chris Blandford

Gavin Linde and Chris Blandford discussed the significant changes in the whiskey market, highlighting a new era where consumers are more educated and prioritize quality.

This shift has also brought challenges, particularly with barrel picks, where palate fatigue makes thorough assessment difficult.

Starlight Distillery was praised for its innovative and passionate approach, distinguishing it from larger companies. Chris Blandford also detailed Kroger's fair allocation system for Pappy Van Winkle and unique whiskey experiences.