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The Rolex Whisky Passion Project

Whiskey entrepreneur identifies gaps in the online spirits market

29 min1 september 2023

Daniel Pride, a spirit entrepreneur, joins the Rolex Whiskey Passion Project to discuss his journey in the whiskey business. He saw an opportunity in the spirits e-commerce space and started Via Shared Pour, an online store specializing in single-barrel picks, bourbon, and whiskey. After selling Via Shared Pour, Daniel focused on helping brands set up DTC operations. He highlights the benefits of DTC, such as increased control and quicker fulfillment. Daniel also discusses the impact of COVID-19 on the liquor industry and the rise of online sales.

Daniel Pride is a spirit entrepreneur with a background in staffing and a passion for the whiskey business. He saw a gap in the market and decided to enter the spirits e-commerce space, focusing on solving the problems around spirit shipping. He started Via Shared Pour, a national e-commerce store specializing in single barrel picks, bourbon, and whiskey. After selling Via Shared Pour, Daniel shifted his focus to helping brands set up direct-to-consumer (DTC) operations, handling fulfillment, and ensuring bottles reach customers quickly.

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