Whiskey Writer Joel Harrison on 20 Years of Dram, Price, and Passion

Joel Harrison, a veteran whiskey writer, joined the "Rolex Whiskey Passion Project" to discuss the dramatic changes in the whiskey industry over his nearly 20-year career.

They centered on the evolution of whiskey pricing, with Harrison and host Gavin Linde recalling a time two decades ago when quality, mature whiskies, including rare bottles from now-closed distilleries like Port Ellen, were abundant and significantly cheaper.

Harrison shares his "aha" moment with Balvenie Doublewood and his eventual transition from the music industry to full-time whiskey writing, highlighting the global, passionate nature of the whiskey community.