A Healthy Dollop of Influence w/ Erin Banks

Engaging and activating audiences with a healthy dollop of influence. This and much more is discussed in this week’s episode!

Erin Banks, Head of Influencer Marketing at Lifesum joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host.

⚡️ Full Episode https://link.chtbl.com/influencermarketing

Lifesum: https://jobs.lifesum.com/
Lifesum's Twitter: https://twitter.com/lifesum
Erin's Twitter: https://mobile.twitter.com/eringbanks

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🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3f3h20O

Show Notes:

(1:07) - Who is Erin Banks

(1:31)- Career background

(3:12) - Celebrities to influencers

(4:14) - Strategy at LifeSum for identifying influencers

(5:45) - Long-term versus new relationships

(6:58) - Who is Lifesum

(9:31) - Content that is converting across different channels

(12:12) - Successful UGC campaign

(14:06) - Importance of authenticity

(16:54) - Lifesum in-person events

(21:14) - Analytics used to gauge success of a campaign

(22:50) - Process of scouting influencers

(25:40) - Getting involved in the Metaverse