Bootstrapped to Millions All in the Name of Pets w/ Marshall Morris

On this week's episode of The Influence Factor, we have Marshall Morris, President and Co-Founder of HomeLife Brands, an extensive marketplace for pet products and content, joining the CEO and Co-Founder of The Influencer Marketing Factory and the podcast host, Alessandro Bogliari.

Listen in to hear all about building a brand from the ground up and where to prioritize efforts!

🔗 Marshall's LinkedIn: https://www.linkedin.com/in/marshallsmorris/

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg 

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3GTZZK9

Show Notes: 

(1:10) - Marshall's story 

(5:18) - Inception and purpose of starting HomeLife Brands 

(11:40) - Portfolio of social media accounts 

(13:47) - Leveraging already existing communities 

(19:15) - Challenges at the beginning 

(25:19) - Shifts in company structure as it scales 

(31:09) - Current workforce ecosystem  

(41:17) - Animal market statistics 

(45:52) - Market research 

(47:42) - Rapid Q&A