Building a Loyal Following Around Your Product w/ Ravi Kurani

The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, is joined by Ravi Kurani, the Founder of Sutro, a well-known brand of water testing equipment, on this week's episode of The Influence Factor. Learn how Ravi turned the water solution product into a successful business by listening to this episode!

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Show Notes:

(01:16) - Ravi's story

(04:09) - Customer service lessons

(05:38) - What is Sutro?

(06:44) - Building steps

(10:10) - Unbiased feedback

(11:42) - Inflection point in the business

(13:53) - Manufacturing products at scale

(19:08) - China supply framework

(20:37) - Influencer playbook

(25:19) - Social approach

(29:45) - User journey

(33:40) - AI sidekick for brainstorming