Dealing with Influencers and Cannabis Products w/ Scott Jennings

On this week's episode of The Influence Factor, Scott Jennings, CEO and Co-Founder of Pantry Food Co., a cannabis-infused edibles company, joins Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory.

Listen in to this week's episode to hear how highly regulated industries are overcoming marketing challenges and how influencers are proving to be a solution in the cannabis space!

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Pantry website: https://pantryfoodco.com IG: Pantryfoodco.us - Twitter: https://twitter.com/pantryfoodco

🎙️ Want to be a guest? Apply here: http://bit.ly/3KYVEHD

Show Notes:

(01:51) - Scott’s background and story

(04:26) - Key career takeaways

(08:44) - Interpersonal relationships and behaviors

(10:20) - Trends within the cannabis industry

(15:43) - Monumental pivots at the beginning

(22:00) - Cash flow

(24:29) - Marketing cannabis

(27:17) - SEO strategy

(28:35) - Content creators 

(31:05) - Trust and authority in the cannabis space

(36:35) - Identifying ideal persona and influencer

(39:02) - The higher purpose