Exploring the Influence and Impact of Reddit w/ Will Cady

This week on The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, welcomes Will Cady, the Global Brand Ambassador at Reddit, which boasts a worldwide network of over 100,000 communities. Tune in to gain insights on creativity, brand marketing tactics, community archetypes, and much more.

• Will's book
• Will's newsletter

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Show Notes:

(01:50) - Who is Will Cady?

(04:20) - Defining creativity

(06:22) - Distinction between audience and community

(10:35) - Garnering inspiration from feedback

(14:46) - Reddit's various archetype roles

(18:58) - Relationship to search

(24:01) - Ask me anything channel

(29:28) - Community marketing strategy

(33:31) - First steps to cultivating a Reddit community for a brand

(38:30) - Web3 hype

(39:39) - Progression of culture and communities