From Sugar Rush to Protein Power w/ Ali Wing

In the most recent episode of The Influence Factor, Ali Wing, CEO of Oobli, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they dig deeper into the fascinating world of the health industry, discussing everything from the inception of Oobli to the challenges faced, market insights, effective marketing strategies, and debunking sugar myths. 

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Show Notes:

(01:03) - Career brand builder

(03:45) - Sugar statistics

(06:38) - Growth of sugar alternatives

(08:12) - Breaking down food technology

(10:03) - Oobli products

(14:56) - Building authority and advocacy at a digital level

(22:00) - Owning the market

(26:12) - Consumer feedback

(30:51) - Marketing and entrepreneurial challenges

(38:01) - Why sweet proteins