How Do You Build Effective Global Marketing Campaigns w/ Lubna Mohsin-Haque (Estée Lauder)

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Lubna Mohsin-Haque, the Consumer Marketing Director for Estée Lauder.

Together, they explore various topics, including the shift from unilateral to bilateral marketing communication, diverse modes of messaging, the dynamics between regional and global campaigns, the intricacies of building out such campaigns, and much more!

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Show Notes:

(00:55) - Explore Lubna’s mission, notable achievements, and underlying purpose

(04:35) - Navigating the transition from a PR career to the realm of social media

(08:54) - Embracing real-time feedback and diverse modes of communication

(10:54) - Distinguishing between global and regional campaign strategies

(13:55) - The significance of emotional resonance in marketing

(17:00) - A deep dive into the execution of the "My Shade My Story" campaign

(22:29) - Tailoring storytelling techniques for the unique preferences of Gen Z and Millennials

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