How Does SMS Forge the Creator's Connection w/ Sarah Schmidt

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and much more!

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Show Notes:

(01:08) - Sarah’s career background

(05:38) - Lessons learned

(07:15) - What is Subtext

(08:50) - Owning relationships

(11:30) - SMS metrics

(15:20) - Miley Cyrus example

(18:12) - Use cases

(20:50) - Tips for success

(22:57) - Audio, video, and voicemails

(24:49) - Creators investing in offline platforms

(26:35) - Monetizing beyond social

Check out some of our previous episodes:

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