Influencer Activations that Drive Results w/ James Creech (Brandwatch)

In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch.

Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monetization, Linkedin, and much more.

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Show Notes:

(01:02) - James' career background

(03:22) - Evolution of influencer marketing

(05:50) - Broadcast platforms

(08:39) - Pros and cons of short-form and long-form

(12:02) - Audience to community

(14:18) - Social platform fandom

(18:24) - Sponsored influencer content

(20:15) - Adoption of social commerce

(24:14) - TikTok monetization options

(26:59) - CGI influencers

(29:42) - YouTube thumbnails

(31:32) - Additional features for creators

(33:16) - Linkedin

(37:46) - Dark social

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