Inside Snap's Playbook w/ Brooke Berry

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap.

They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of authentic storytelling on Snap and community-building. She also mentions Snap's intimate, educational creator events.

Looking ahead, she anticipates social media returning to its roots as a platform for connecting with friends and celebrating individuals over specific niches.

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Show Notes:

(01:30) - Brooke's mission, achievements, and purpose

(03:00) - Day to day as head of Creator Development at Snap

(04:05) - Content ecosystems on Snap

(06:45) - Tips for emerging creators

(10:15) - Snap's role in events like Coachella and SXSW

(14:25) - Diversity of creators and content on Snap

Check out some of our previous episodes:

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• ⁠Scaling Miss Excel w/ Kat Norton⁠
• ⁠What is the Future of Social Media w/ Coco Mocoe⁠
• ⁠⁠What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)⁠⁠
• ⁠⁠What Does it Take to Succeed as a Creator w/ Nicky Reardon⁠⁠
• ⁠⁠From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)⁠⁠
• ⁠⁠Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)⁠⁠
• ⁠⁠Mastering Money w/ Vivian Tu (Your Rich BFF)⁠⁠
• ⁠⁠The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)⁠⁠
• ⁠⁠Click, Create, Connect w/ David Neyman (Logitech)⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Screen to Cart w/ Collette Winn (NBCUniversal)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Boosting Brands with Vitamin-Infused Marketing w/ Lisa Chudnofsky (The Vitamin Shoppe)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Decoding the Secrets of the Creator Economy w/ Avi Gandhi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Social Media Creativity w/ Jon Youshaei⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠