Mastering Marketing Methodologies w/ Erik Huberman (Founder of Hawke Media)

This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and host of the podcast, is joined by Erik Huberman, Founder and CEO of Hawke Media, to talk about the evolving nature of advertising, how he founded a successful marketing agency, and much more.

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• Hawketalk Podcast
• Book: The Hawke Method
• Erik's IG: instagram.com/erikhuberman

🎙️ Want to be a guest? Apply here: http://bit.ly/3KYVEHD

Show Notes:

(02:20) - Erik’s professional journey and career narrative

(04:24) - Entrepreneur mindset early on

(06:05) - The importance of sales as a competency

(07:56) - Best-selling book on marketing methodologies

(10:25) - Motivating factors and balance

(13:02) - Adoption of AI

(14:59) - Pulling real-time marketing data

(18:25) - Influencer ad-channel

(20:18) - Viral TikTok

(23:38) - Economic forecasts for business

(25:18) - Entrepreneurial tips for success