Navigating the Evolving Landscape of Beauty Marketing w/ Kelly Kovack

On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack, Founder and CEO of BeautyMatter. Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights.

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Show Notes:

(01:28) - Kelly's career journey

(04:24) - DTC beauty catalog

(06:54) - BeautyMatter

(12:52) - Influencer marketing in the beauty space

(17:41) - Launching a beauty brand as a celebrity or influencer

(21:28) - YouTube influencer space

(24:52) - Beauty trend predictions

(27:25) - Converting viral moments

(31:14) - Instagram landscape

(33:54) - B2B opportunities on LinkedIn

(38:35) - Consumers in China