Psychology and Strategy Behind Influencer Marketing w/ Halle Roberts

On this week’s episode of The Influence Factor, we have Halle Roberts, Creator Commerce Consultant, joining CEO & Co-Founder of The Influencer Marketing Factory and podcast host, Alessandro Bogliari. Listen in to hear all about their take on best practices of influencer campaigns, creator economy, and more!

⚡️ Full Episode: https://link.chtbl.com/influencermarketing

Halle's website: https://halleroberts.online/
Halle's Instagram: https://www.instagram.com/hallerobbe/

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🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3e2zohS

Show Notes:

1:10 - Halle Robert’s career start background
4:25 - Influencer strategies based on brands that Halle has worked with and currently works with
10:10 - Psychology behind Influencer marketing 
12:58 - Approach to an evergreen versus a niche Influencer
14:10 - Finding the “right” Influencer for a brand
16:00 - Influencer marketing automation
16:58 - Management of influencers
21:28 - When should an Influencer reach out for management support
25:03 - Prioritizing your time as a creator
30:22 - New social media apps that Halle is experimenting with
32:02 - How to reach out to Halle

🎧 Listen on:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw