Reporting on The Creator Economy w/ Amanda Perelli (Business Insider)

This week, Amanda Perelli, a Creator Economy Reporter for Business Insider joined us as an expert guest on The Influence Factor! Amanda and Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and host of the podcast, discuss how the creator economy is evolving, content creator pay transparency, and much more.

⚡️ Full Episode https://link.chtbl.com/influencermarketing

Amanda Perelli on Insider: https://www.businessinsider.com/author/amanda-perelli
Amanda's Twitter: https://twitter.com/arperelli

🔥 Subscribe to our YouTube channel: https://www.youtube.com/channel/UCH_Vl8-_NWIrZ8aq1cTMaWg

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/3R2

🎧 Listen on:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837
• Spotify: https://open.spotify.com/show/2xs8K3FMLvLvQNEXFiCiUF
• Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy82YTg1NmFiNC9wb2RjYXN0L3Jzcw?sa=X&ved=0CAMQ4aUDahcKEwjoqJCHjKLzAhUAAAAAHQAAAAAQTw

Show Notes:

(1:40) Who is Amanda Perelli and how she started her career

(3:00) From YouTube Reporter to creator economy reporter

(6:45) More people are paying attention to the creator economy 

(9:20) How does Amanda Perelli spend her day?

(13:20) Why it is essential to talk with content creators and transparency about influencers' pay rate

(23:00) The Do's and Don'ts when you outreach to a reporter - Some tips on how to properly engage with a journalist

(30:10) How to report on new social media features and industry news 

(33:35) What Amanda is researching on at the moment