Swipe Right on OkCupid Success w/ Michael Kaye

Join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, as he sits down with Michael Kaye, Global Director of Brand Marketing and Communication at OkCupid, for an engaging conversation. This week's episode covers a wide range of captivating topics, such as the unique features of dating apps, the art of data storytelling, the influence of sub-communities, and the transformative power of influencer marketing within the dating app industry.

• Michael's Instagram&twitter: @MichaelKayePR
• OkCupid Instagram: @OkCupid

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Show Notes:

(00:49) - Michael's career background

(04:11) - Dating app differentiator

(06:05) - Platform usage of AI

(09:32) - Higher intent dater

(12:49) - Data storytelling

(16:29) - References to ownable data

(20:08) - Communication meets data analyst

(22:29) - Power of subcommunity

(25:35) - Pandemic impact on dating

(28:47) - User experience

(31:18) - Influencer marketing

(35:35) - Successful content inserts

(38:28) - Data-driven approach