What are the Metrics that Matter w/ Emeric Ernoult (Agorapulse)

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Emeric Ernoult, CEO and Co-Founder of Agorapulse.

Together, they explore marketing, social media, and business growth. Emeric shares strategies that fueled Agorapulse's success, discussing challenges in remote work, essential employee qualities, and current marketing trends.

The conversation underscores the critical role of measurement in social media marketing, highlighting successful strategies like creating valuable content and building customer trust.

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Show Notes:

(00:45) - Emeric’s mission, purpose, and achievements

(02:29) - Strategies for success

(04:11) - Remote work and qualities of employees

(06:48) - Marketing trends and challenges

(13:11) - Marketing attribution and ROI

(15:32) - Successful social media example

(19:29) - Closing remarks

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