What Strategies Are Transforming Athlete Brands w/ Matt Whitteker & Brandon Austin

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, dives into a conversation with Matt Whitteker, the CEO at MILLIONS, and Brandon Austin, the Co-Founder and CMO at MILLIONS.

Throughout their discussion, they explore various subjects, such as athlete content creation, diversified revenue streams, the expansion of likeness and personal branding, and predictive insights into the future of athletes’ businesses.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠

Show Notes:

(01:00) - Who is Matt & Brandon?

(04:14) - Matt's previous experience

(06:31) - Brandon's career steps

(08:55) - Start of MILLIONS

(13:59) - Scaling athletes likeness and brand

(22:21) - Name, image, and likeness

(25:17) - Collegiate athletes

(28:36) - Monetization trends

(33:25) - Engagement trumps all

Check out some of our previous episodes:

Fler avsnitt av The Influence Factor by The Influencer Marketing Factory