What's the Key to Shifting Attention to Attribution w/ Nick Kaplan

Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in a thought-provoking conversation with Nick Kaplan, Chief Growth and Innovation Officer at Saadia Group.

Together, they explore a wide range of topics, encompassing their approach to innovation, the emotional aspect of marketing, data utilization, and much more.

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Show Notes:

(01:28) - Who is Nick?

(03:02) - Approach to innovation

(07:34) - Emotional investment

(12:00) - Owning consumers

(16:05) - Identifying creators

(19:18) - Application of data

(30:35) - Social commerce

Fler avsnitt av The Influence Factor by The Influencer Marketing Factory