What's the Secret Ingredient to Boosting Brands w/ Lisa Chudnofsky (The Vitamin Shoppe)

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Lisa Chudnofsky, the VP of Brand, Content, and Creative at The Vitamin Shoppe.

This episode will explore various facets of the health and wellness industry, strategies for brand storytelling, methods to ensure ongoing authenticity and relevance on social media and much more.

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Show Notes:

(01:17) - Lisa's mission

(03:25) - Evolving landscape

(05:54) - Influencer approach

(11:21) - Internal passion

(13:31) - Storytelling and brand pillars

(21:26) - Health and wellness trends

(28:22) - Uncertainty and authenticity factor

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